The JohnsonFamily Funds are the most recent addition to a proud heritage that dates back to 1886 with the founding of S.C. Johnson & Son, Inc. When the Johnson Financial Group started its own fund company, we were privileged to develop the logo, identity materials and a number of collateral pieces. The logo's stylized "J" is reflective of the Johnson Bank logo. The dimensional column and subtle upward arrow communicate the firm's commitment to stability and growth.
"Balance always seems to ask the right questions. They have become true partners. They discover as much as possible about our goals and our projects before they offer solutions. We're proud to call them our friends."
